How I Learned That Free Advice Is Worthless
Every day I watch good businesses bleed cash because their online presence looks like a ghost town—not pretty-ugly, just dead-ugly, invisible-ugly. I used to fix that for free.
Spent four weeks on a luxury real-estate company: emails, calls, AI hacks, screen recordings, the whole thing. They loved it. When it was time to talk money, I said fifteen grand. They pushed to five. I said yes—because the upside was insane.
Last meeting? They hit me with: "Actually… we'll probably find someone cheaper."
I closed the call. Their website is still trash. Their photos still look like 2013. That was the last time I gave a damn without money up front.
Here's what I learned: Cheap fixes don't get executed. Free advice sits in a drawer. People only move when they pay.